About OpsDNA
We are not
consultants.
We install operating systems.
Consultants give recommendations. We install systems. The difference is whether anything actually changes after we leave.
━ For founders who built it and got trapped in it.
━ For founders who built it
and got trapped in it.
YOUR BUSINESS
CAN'T RUN
WITHOUT YOU.
And the faster you scale, the more visible that becomes. OpsDNA installs the system that removes you from the center. And stays until it holds.
━ For founders who built it and got trapped in it.
YOUR BUSINESS
CAN'T RUN
WITHOUT YOU.
And the faster you scale, the more visible that becomes. OpsDNA installs the system that removes you from the center. And stays until it holds.
And the faster you scale, the more visible that becomes.
OpsDNA installs the system that removes you from the center. And stays until it holds.
↓59%
FASTER DELIVERY
39 days → 16 days
↑46%
SLA COMPLIANCE
65.4% → 95.7%
197%
REVENUE GROWTH
Black Friday, year over year
↓67%
MANUAL STEPS CUT
9 touchpoints → 3
↓59%
FASTER DELIVERY
39 days → 16 days
↑46%
SLA COMPLIANCE
65.4% → 95.7%
197%
REVENUE GROWTH
Black Friday, year over year
↓67%
MANUAL STEPS CUT
9 touchpoints → 3
This is a From one structured engagement — Career Empowerment Services ·
9 months · Lean Six Sigma DMAIC
↓59%
FASTER DELIVERY
39 days → 16 days
↑46%
SLA COMPLIANCE
65.4% → 95.7%
197%
REVENUE GROWTH
Black Friday, year over year
↓67%
MANUAL STEPS CUT
9 touchpoints → 3
↓59%
FASTER DELIVERY
39 days → 16 days
↑46%
SLA COMPLIANCE
65.4% → 95.7%
197%
REVENUE GROWTH
Black Friday, year over year
↓67%
MANUAL STEPS CUT
9 touchpoints → 3
This is a From one structured engagement — Career Empowerment Services · 9 months · Lean Six Sigma DMAIC
━ YOU ALREADY KNOW THIS.
✗ Everything still routes through you.
✗ You hired people. The dependency didn't leave, it multiplied.
✗ Your team runs. But only when you're watching.
✗ You can't step away without something breaking.
✗ Successful. Not free.
THE BUSINESS GOT BETTER AT NEEDING YOU.
Not because of bad decisions.
Every approval that made sense, every time you stepped in to fix something, the business learned it couldn't move without you.
Now the whole operation runs through you, and it doesn't know how to stop.
━ YOU ALREADY KNOW THIS.
✗ Everything still routes through you.
✗ You hired people. The dependency didn't leave, it multiplied.
✗ Your team runs. But only when you're watching.
✗ You can't step away without something breaking.
✗ Successful. Not free.
THE BUSINESS GOT BETTER AT NEEDING YOU.
Not because of bad decisions.
Every approval that made sense, every time you stepped in to fix something, the business learned it couldn't move without you.
Now the whole operation runs through you, and it doesn't know how to stop.
Why this firm exists
We kept seeing
the same thing.
Founders who had done the work, made the investment, built the team — and still couldn't step back. The business was growing. They were still the system.
Every business we looked at had the same structural pattern. Not a people problem. Not a hiring problem. A design problem. The operation was built to
require the founder, and nobody had ever changed the design.
We built something specifically for that problem. A system that holds without you — and keeps holding as the business grows.
The methodology isn't new.
The firm is.
The OpsDNA framework is grounded in three proven systems: EOS, Lean Six Sigma, and Scalable.co. Decades of proof behind each one. We've
taken what works across all three and built a specific installation process for founder-led businesses under 10 people.
"The Structural Discovery exists so you can see the quality of the thinking before you commit to anything."
— Allie & Glen
The founders
Two people.
One specific problem.
Allie Pasag
Founder · Strategic Architect
23 years across industries. Allie sees where a business is structurally fragile before it breaks and knows what needs to move first. She built OpsDNA because the work should outlast the engagement — not create another dependency.
Glen Thephany Quintana
Co-Founder · Lean Six Sigma Certified
Glen led the engagement that cut delivery time by 59%, reduced manual steps by 67%, and grew revenue 197% in 9 months. She doesn't fix what feels broken. She measures what is broken, then builds the system that keeps it from breaking again.
How we think
Four principles that govern
every engagement.
01
Systems before people.
You cannot hire your way out of structural chaos. Every role needs a system to operate within. When the system is missing, good people still produce inconsistent results.
02
Documentation is infrastructure.
If it only exists in your head, it does not exist in the business. Undocumented process is just institutional memory that leaves when people do.
03
Clarity is a competitive advantage.
Founders with clear decision frameworks move faster. Ambiguity is where execution stalls, escalation spikes, and the founder gets pulled back in.
04
Independence is the outcome.
We measure success by how little you are needed in day-to-day operations. The engagement is finished when the business runs without our involvement
too.
How we think
Four principles that govern
every engagement.
01
Systems before people.
You cannot hire your way out of structural chaos. Every role needs a system to operate within. When the system is missing, good people still produce inconsistent results.
02
Documentation is infrastructure.
If it only exists in your head, it does not exist in the business. Undocumented process is just institutional memory that leaves when people do.
03
Clarity is a competitive advantage.
Founders with clear decision frameworks move faster. Ambiguity is where execution stalls, escalation spikes, and the founder gets pulled back in.
04
Independence is the outcome.
We measure success by how little you are needed in day-to-day operations. The engagement is finished when the business runs without our involvement
too.
Where You Are. Where You'll Be.
THIS IS THE GAP WE CLOSE.
Not in theory. In your actual business — with your actual team, your actual revenue, and the structure that finally holds it all together.
Right Now
Every decision routes back to you
Your team waits. You approve. Everything slows.
You can't step away without your phone blowing up
You keep solving the same problems
The business needs you. All of you. Every day.
Growth creates more pressure — not more freedom
Once the System Holds
Decisions get made by the right people — without you
Your team owns the week. You own the direction.
You step away. It runs fine.
Problems get solved at the level they belong
The business runs. You're free to build what's next.
Growth is handled by the system — not by you personally
That's not a promise. That's what happens when the structure is finally right.
Who This Is For
This is for founders who are done
being the ceiling of their own business.
We work with a specific kind of founder. Not exclusively for the sake of it — but because the work requires the
right conditions to deliver what we promise.
Revenue $720K+ per year — enough operational complexity for this to be the right fix
Team of 6 or more — people to distribute ownership to
Decisions still default to you — no matter what you've already tried
You've attempted to fix this before, and it hasn't held
You're genuinely ready to release operational control — not just ready to say it
"We don't take every founder who reaches out. We take the ones who are ready. Because the best methodology in the world won't work if the founder isn't genuinely willing to let the system lead. We'd rather have that conversation upfront."
— OpsDNA Team
Not sure if you're there yet? The CEO Dependency Score is a good place to start.
Who This Is For
This Is For Founders Who
Are Done Being The Ceiling
Revenue $720K+ per year — enough operational complexity for this to be the right fix.
You're genuinely ready to release operational control — not just ready to say it.
Team of 6 or more — people to distribute ownership to.
You've attempted to fix this before and it hasn't held.
We work with a specific kind of founder. Not exclusively
for the sake of it, but because the work requires the right conditions to deliver what we promise.
Decisions still default to you — no matter what you've already tried.
"We don't take every founder who reaches out. We take the ones who are ready. Because
the best methodology in the world won't work if the founder isn't genuinely willing to let the
system lead."
Here's exactly what happens when you work with us.
Every stage has a clear purpose. Every stage has a clear endpoint. You always know exactly where you are — and what comes next.
Take the CEO Dependency Score
8 questions. Under 10 minutes. You'll get your Founder Dependency Score, your biggest structural risk, and the real dollar cost of staying in the center of your business.
Book a Diagnostic Call
45 minutes with Allie or our OpsDNA Specialist. A straight read on what's actually breaking in your business — and whether OpsDNA is the right fit to fix it.
Structural Discovery — 4 Weeks
We go inside your business and find exactly what's broken and why. You get an Authority Flow Map, a Revenue Drivers Scorecard, and a sequenced build plan.
Governance Installation
We take the decisions off your plate. A governance system where decisions are owned at the right level — not escalated back to you.
Revenue Drivers Stabilization
We stabilize how your business gets clients, serves them, and keeps them. A revenue engine that runs predictably — without you managing it personally.
System Stewardship
We stay to make sure what was built actually holds. Monthly Health Reports. Weekly governance. Quarterly reviews. The system doesn't drift back.
Scale Activation
Once the foundation holds, we grow it. Targeted growth activations — acquisition, delivery, retention, team scaling — in the right order.
THE S.C.A.L.E. SYSTEM
Most growth strategies start with demand. We start with structure.
Five stages. Each one produces a defined operational state before the next begins. We remove you from the operational center. We stabilize the systems that produce revenue. We protect what we build. And when the foundation holds, we activate scale.
The transformation is finite. It ends when the business runs without you.
Who we serve
Three types of founder.
We work with founders doing $60k–$350k/month with a team under 10 people. The
revenue complexity is real. The team exists. The founder is still the operating system.
01
B2B Digital Marketing Agency
Retainer-based revenue. Client delivery still runs through the founder. Account relationships are dependent on personal involvement. The agency can grow — the founder can't step back from client work.
02
Ecommerce & DTC Brand
One conversation with someone who has seen this before. You leave knowing what's broken, what needs to move first, and what fixing it actually requires.
03
INSTALL THE SCALE SYSTEM
Five stages. Installed, validated, and governed. The engagement ends when the system holds without you — at your current size and every size after.
STEP 01:
CEO DEPENDENCY SCORE
→ FIND OUT WHERE YOU ACTUALLY STAND.
A clear read on how dependent your business is on you, where the biggest risk sits, and what staying there is costing you.
STEP 02:
OPSDNA DIAGNOSTIC CALL
→ KNOW WHAT'S BREAKING AND WHAT TO DO ABOUT IT.
One conversation with someone who has seen this before. You leave knowing what's broken, what needs to move first, and what fixing it actually requires.
STEP 03:
THE SCALE SYSTEM
→ BUILD THE SYSTEM THAT HOLDS EVENT AT SCALE
Five stages. Installed, validated, and governed. The engagement ends when the system holds without you — at your current size and every size after.
━ WORK WITH US
Three Steps. One Direction.
FINITE TRANSFORMATION. WHEN WE LEAVE, THE SYSTEMS HOLD EVEN AT SCALE.
STEP 01:
CEO DEPENDENCY SCORE
→ FIND OUT WHERE YOU ACTUALLY STAND.
A clear read on how dependent your business is on you, where the biggest risk sits, and what staying there is costing you.
STEP 02:
OPSDNA DIAGNOSTIC CALL
→ KNOW WHAT'S BREAKING AND WHAT TO DO ABOUT IT.
One conversation with someone who has seen this before. You leave knowing what's broken, what needs to move first, and what fixing it actually requires.
STEP 03:
THE SCALE SYSTEM
→ BUILD THE SYSTEM THAT HOLDS EVENT AT SCALE
Five stages. Installed, validated, and governed. The engagement ends when the system holds without you — at your current size and every size after.
Leadership
The leadership team.
Allie Pasag
Founder · Strategic
Architect
Glen Thephany
Quintana
Co-Founder · Lean Six
Sigma Green Belt
Grace gunao de pano
Role · Title
Team Member
Role · Title
Team Member
Role · Title
Leadership
The leadership team.
Allie Pasag
Founder · Strategic
Architect
Glen Thephany
Quintana
Co-Founder · Lean Six
Sigma Green Belt
Team Member
Role · Title
Team Member
Role · Title
Team Member
Role · Title
Core team
The people behind
every engagement.
Team Member
Role · Specialty
Team Member
Role · Specialty
Team Member
Role · Specialty
Team Member
Role · Specialty
We're Allie and Glen.
We built OpsDNA because we kept seeing the same thing.
Founders who had done the work, made the investment, built the team, and still couldn't step back. The business was growing. They were still the system. We built something specifically for that problem.
A system that holds without you — and keeps holding as the business grows.
Allie Pasag
Founder · Strategic Architect
23 years across industries. Allie sees where a business is structurally fragile before it breaks and knows what needs to move first. She built OpsDNA because the work should outlast the engagement.
Glen Thephany Quintana
Co-Founder · Lean Six Sigma Certified
Lean Six Sigma Green Belt. Glen led the engagement that cut delivery time by 59% and grew revenue 197% in 9 months. She doesn't fix what feels broken. She measures what is broken, then builds the system that keeps it from breaking again.
The firm is new. The methodology isn't. The Structural Discovery exists so you can see the quality of the thinking before you commit to anything.
"We're not here to give you more to think about. We're here to build the system that makes the thinking unnecessary."
— Allie & Glen
FROM THE FOUNDERS WE'VE WORKED WITH
ThiNGS Founders USUALLY ASK US
How long does this take?
What does it cost?
What do you actually need from me?
We're already running EOS. Does this conflict?
How do we know the methodology works?
Things founders usually ask us.
How long does this take?
What does it cost?
What do you actually need from me?
We're already running EOS. Does this conflict?
How do we know the methodology works?
Common Questions
Common Questions
Things founders usually ask us.
How long does this take?
The Structural Discovery is 4 weeks. From there, each stage moves at the pace the business is actually ready for — not on a fixed calendar. We don't rush the work, and we don't drag it out. Each stage ends when the outcome is genuinely real.
What does it cost?
The Structural Discovery is a fixed, accessible entry point — designed so you can see the quality of the work before committing to more. From Stage 2 onward, investment is based on the scope and complexity of what your business needs. We'll walk you through the full picture on the Diagnostic Call.
What do you actually need from me?
Two structured interviews and a weekly session in the first four weeks. From there, your involvement decreases as the system takes over. That's the whole point — the less the business needs you day-to-day, the better the system is working.
We're already running EOS. Does this conflict?
Not at all. OpsDNA is designed to work alongside EOS — reinforcing the accountability, deepening the structure, and adding the revenue driver governance that rounds out what you've already built.
How do we know the methodology works?
The OpsDNA framework was built from processes that delivered real results — including a documented engagement that cut turnaround time by 59% and grew revenue by 197%. It's grounded in EOS, Lean Six Sigma, and Scalable.co — three frameworks with decades of proof behind them.
Start Here
You've built the revenue.
Now let's build the structure that holds it.
Start with whichever makes sense for where you are right now.
Book a Diagnostic Call
FREE · 45 MINUTES
We tell you what's breaking, what needs to change first, and whether we're the right fit. If we're not, we'll refer you out.
Ready to start
Start Here
Start with a
Diagnostic Call.
45 minutes. A straight read on what's structurally breaking in your business. No pitch. We'll tell you honestly if we're not the right fit.
Book a Diagnostic Call
FREE · 45 MINUTES
We tell you what's breaking, what needs to change first, and whether we're the right fit. If we're not, we'll refer you out.
